Bot traffic is defined as internet traffic generated by automated software (bots) designed to execute repeated, usually basic activities. These bots can conduct jobs around the clock and frequently considerably faster than humans. อ
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Web bots account for around half of all internet traffic. While there are excellent bots that can help your website, malicious bots account for around 30% of all traffic. These bots are programmed to do everything from collecting site material to stealing user accounts and scalping inventories.
Even if bot assaults fail to achieve their harmful goals, they can nevertheless strain your web servers and harm the operation of your website, potentially rendering it unavailable to human users. Effective bot traffic control is thus critical for every organization with an online presence—but, as we will see, this is not a simple process. However, they can be stopped by implementing Bot Detection API to your application or website.
To truly comprehend what bot traffic is and how to effectively manage it, let us first examine the various types of bots.
Web Bot Traffic Types
Web bot traffic is classified into three categories:
Excellent Bots
Recognizing nice bots that are merely attempting to help is critical in regulating bot traffic. In fact, good bots are critical to your site’s success and performance.
Examples
Crawler bots owned and run by Google, Bing, Baidu, Yandex, and other search engines are the most essential sort of decent bot. Their work is very obvious: they continually trawl the internet in search of material to present to individuals looking for information. Search engine bots assist you in getting your website in front of potential consumers, and you desire their traffic.
Partner/vendor bots: These bots are sent by various third-party service providers that you utilize. If you use SEO tools like Ahrefs or SEMRush, their bots will scan your site to assess your SEO performance (link profile, traffic volume, etc.). Pingdom and other performance measuring tools come into this group as well. Partner bots, like search engine bots, provide important services. However, on rare occasions—for example, a huge sales event with a high traffic spike—you may wish to limit the amount of queries they are permitted to make to your website in order to improve performance for human users.
Bots for Sale
- Commercial bots are classified as a unique category in the DataDome bot management service. These bots are generally used by legal businesses to collect and exploit web material. They are typically truthful about their identification, but they may or may not be useful to your company. Commercial bot traffic can potentially deplete server resources and negatively effect website performance.
- Good bots and commercial bots typically satisfy the three key characteristics listed below:
- They originate from well-known, genuine sources (Google, Bing, etc.) and are open about the bot’s owner/operator.
- They mostly carry out helpful actions.
- They will adhere to the rules and policies specified in your robots.txt file.
Aggregator bots, for example, crawl websites in search of appealing and relevant content to feature on aggregator sites and platforms.
Price comparison bots:
Similar to aggregator bots, price comparison bots search for prices rather than internet content. A flight comparison website, for example, may utilize these bots to search the websites of several airlines and combine the pricing in a comparison tool. Price comparison bots can help get your offers in front of more people, but most website owners prefer to deal with recognized comparison partners that use a pricing feed.
Copyright bots: These bots search the internet for copyrighted images, videos, and other content to ensure that no one is using it illegally without permission.
Bots That Aren’t Nice
Bad (malicious) bots, unlike good bots, will not obey your robots.txt regulations. They also conceal their identity and source, and frequently pose as legitimate human users.
The main distinction between bad and good bots is the type of tasks they perform: bad bots are programmed with malicious intent to perform disruptive and even destructive tasks. When left unchecked, bad bots can cause a lot of permanent damage.
Examples
Web scraping bots: These bots take your site’s content and information and then publish or sell it on other sites. This can lead to content duplication and other concerns.
Credential stuffing bots: These bots “stuff” known usernames and passwords into login pages on other sites using stolen credentials (typically obtained from data breaches). The goal is to get access to (and exploit) user accounts. Because most people use the same username and password for all of their accounts, these attacks are frequently successful.
Spam bots: These bots upload spam material or send mass emails with links to bogus websites. These bots are frequently seen making comments on blogs, social media posts, and forums, among other places.
Ad fraud bots: These bots click on pay-per-click (PPC) advertising in order to make extra money or to distort the ad’s cost. As a result, the advertiser gets paid exorbitant advertising expenses for a campaign that is ineffective.
